Portfolio · MMXXVI

Usmaniyaz

Creative direction & digital experiences

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Creative direction · Digital experience

Usmaniyaz — creative direction and digital experiences

Ideas shaped into experiences.

Explore the work

Selected practice

Designing quiet, memorable things for the screen.

Art directionExperience designCreative development

Selected branding

01 / 03

Branding project · 01

Royal

ClientRoyal Restaurant
OutcomeA visual identity
Project summary

A flexible identity built to move across campaigns, products, and cultural moments without losing its character.

Royal crest and wordmark on a navy plate, set on a placemat patterned with gold crowns

Branding project · 02

ISRC

ClientInternational STEM and Robotics Championship
OutcomeEvent Branding
Project summary

Positioning, art direction, and a digital launch shaped into one distinctive and coherent brand experience.

ISRC logo in pink, blue and violet on a folded brochure with a repeating logo pattern

Branding project · 03

Aleef

ClientAleef Construction and Designs
OutcomeVisual Identity
Project summary

A bold creative system that turns strategy into a memorable visual language for screen, space, and print.

Aleef Arabic and Latin wordmark in white on a slate-blue construction hard hat

What I bring

One point of view.
Every expression.

Flexible creative direction for brands that need clarity, distinction, and a digital presence people remember.

01

Brand direction

Positioning, visual territories, naming, and the central idea that holds everything together.

02

Identity systems

Marks, typography, colour, imagery, motion, and guidelines made to work in the real world.

03

Digital experiences

Websites and interactive moments where story, interface, and technology feel like one thing.

04

Creative partnership

Ongoing direction for launches, campaigns, teams, and brands moving into their next chapter.

Expertise

I build distinctive brands and digital experiences that people choose to remember.

Work with me
Brand strategy

Positioning

Research & insight

Naming

Brand architecture

Visual identity

Identity systems

Art direction

Typography & colour

Brand guidelines

Digital experience

Web design

Creative development

Interaction & motion

Digital products

Campaigns

Creative concepts

Launch direction

Content systems

Social toolkits

Creative partnership

Ongoing direction

Design leadership

Team collaboration

Brand stewardship